Creating and Optimising your Business Website
Once you’ve signed up, we can then work on creating and optimising your business website .
We provide training videos which will help you with all the basics.
They will tell you the ins and outs of what you need to know and how you create things, as well as how to navigate around the WordPress admin panel in order to make progress on your website.
After watching our training videos, you may still find that you have more questions to ask.
If this is the case, please take a look at some of these links provided below for extra help and support
- A beginners guide to creating your site – https://www.smashingmagazine.com/2016/02/beginners-guide-creating-wordpress-website/
- Using WordPress to create your website – https://en.support.wordpress.com/using-wordpress-to-create-a-website/
- Creating a WordPress theme – https://www.siteground.co.uk/tutorials/wordpress/wordpress_create_theme.htm
- Step-by-step guide to making a website – http://www.wpbeginner.com/guides/
- A brand identity checklist – https://milesherndon.com/blog/branding-101-visual-brand-identity
Get Started on Social Media
Social Media Links – Social media can be used to market your business online and boost your brand awareness.
It can be used however you like, depending on your own individual goals for your business.
For example, if you aim to generate more sales for your company, by posting the product on social media will get it more engagement and therefore increases the likelihood it will get sold.
However, if you are just starting up and wish to use social media to simply promote your brand and get the awareness out there, by posting general interesting content on the social media will gain peoples interest and potentially build up a loyal list of followers.
On your website, you should have social media icons to link to your profile pages.
The top 4 social media platforms used for business and are a “must” tend to be –
- Facebook: www.facebook.com
- Twitter: www.twitter.com
- Google+: www.plus.google.com
- LinkedIn: www.linkedin.com
If you do not already have a profile on these social media networks, sign up now by clicking on the links.
If you want us to do this for you, contact us so we can sign you up as soon as possible and get you started with social media marketing.
Marketing your products is very important, and therefore social media can be a great way to get them seen by different audience groups.
For more information about marketing your website and your business online, this article is great for you… https://www.forbes.com/sites/ilyapozin/2012/04/11/10-proven-ways-to-market-your-website/#204fe2133983
Creating and Optimising your Business Website using good quality images
Content on your website should not just be plain text.
Images can be used to grasp the attention of the audience and make your website look more attractive, and also a lot more professional.
You can source great quality images from sites such as:
Simply type in the keyword what you’re looking for in the search bar on these sites and a range of photos will be displayed, in which you can download for free and import them onto your website.
These sites will be used more for general images, however images of products and stock needs to be your own supply and therefore can be took with a high quality phone or camera.
When you upload an image remember to add an alt-text description – because search engines do not recognise the image itself – only your “hidden” description of the image.
Creating and Optimising your Business Website using keywords
You should be including many keywords in your content that relate to your business or to the title of the page.
For example, if you’re creating a home page then the keywords you embed should be more general and related to your business.
However, if you’re creating a page about a service or product in particular, the keywords you embed should be more specific so that if somebody types this keyword into Google, your page with this keyword will be in the rankings.
For more help with embedding keywords into your content, there are plenty of sources of information available – for example – this article provides guidance – http://www.webreference.com/authoring/seo_keywords/index.html
Or, if you need any extra help or have any particular questions, please feel free to get in contact.
Keywords are very important as they improve the SEO for your business.
SEO (Search Engine Optimisation) is very important for your business as it determines how well your website ranks in big search engines such as Google or Bing.
SEO needs to be worked on all the time as it is important to keep up with your competition and to gain high results on Google.
For a better understanding on SEO for your business and why it is so important, take a look at this article… http://www.jeffbullas.com/2016/03/29/13-super-easy-ways-to-immediately-improve-your-seo-ranking/
Creating and Optimising your Business Website using good navigation and layout
The layout of your website is very important as it is one of the first things that is judged when somebody views your site.
It will determine how easy it is to navigate rounf your site and also the speed of how things load.
The layout will include the header, body and footer of each page on the site and therefore it needs to be easy-to-understand and a great design to match your business.
For example, if you’ve decided that your brand colours are blue and white, the layout of your website shouldn’t really include a yellow and red header as it doesn’t relate to your business.
Keeping your brand identity is essential, and therefore the layout of your website is also essential to get right.
Choosing the perfect website layout can be hard, as there are so many different options to choose from.
This article may help you with deciding what to go for and what is best suited for your business needs – https://slocumthemes.com/2014/11/right-website-page-layout-five-second-pitch/
If you need a simple website with the bare minimum amount of pages, it’s not suitable to have a complex design layout as it may complicate things more than it needs to, and this could confuse the customer.
The layout of the website also includes how your content is written.
Good quality content is easily readable and clear to understand. http://blog.usabilla.com/8-guidelines-for-better-readability-on-the-web/
The link above will help you with your content readability, making sure your sentences make sense and are structured to best suit your business.
Help in Creating and Optimising your Business Website
If you need help in any aspect of creating and optimising your business website contact us and we will try and point you in the right direction.