Printed letterheads act as a great marketing opportunity for a small business.
It is said that first impressions help to open doors – and very often the first impression any client sees of your business is a printed letterhead.
It may be in the form of an estimate, quotation, introductions or even a very basic form of leaflet.
Whatever purpose you use printed letterheads a lot of care and attention needs to go into the design and printing specification.
A striking design can make your business look a lot more professional and memorable.
It is just one of the ways to make your business “stand out from the crowd” – which is one of the main ways we can help you here at Direct2Print.
We aim to make print one way of giving you a competitive edge.
The Design Essentials of Printed Letterheads
Keep the design simple.
The design should always incorporate your branding and corporate colours.
Plenty of white space should be left for letter content.
Be consistent with your company fonts and colours.
Remember there is a tendency for using the letterhead in a digital format – so also create it as a Word template.
It can be used throughout the company and your communications can be emailed to control your brand consistency.
And this will require standard fonts and simple designs. So it is best to stick to popular fonts and typefaces.
Include all the main points of contact.
The full address, telephone numbers and the web and email addresses are all essential.
The Legal Essentials of Printed Letterheads
Your letterhead is an important legal document and it must include
- The correct legal name of your business
- The correct legal status of your company
- The company registration number (if a Limited company)
- The registered office (if different from the trading address)
- The names of directors and partners
If the letterheads are used as invoices include your VAT number.
How Many Printed Letterheads do I need to order?
There has been a marked decline in the number of letterheads printed.
With digital communications order quantities are now typically in the hundreds rather than the thousands.
Most users find it more economical to overprint their letterheads in black toner only on their office laser printer.
Colour toners cost more than the equivalent cost of liquid gold.
If you print full colour letterheads on your own office printer you will pay more for ink cartridges and also struggle for colour consistency.
Therefore, when ordering letterheads consider typical annual usage.
Try and avoid items that may date the artwork within this time.
Our online print service provides an ideal way of ordering printed letterheads for next day delivery.
This print-on-demand service means you are highly unlikely to run out unless you have a sudden surge in requirement – for month-end invoicing or a direct mail letter.
If you still need large quantities of printed letterheads they can be ordered from our online print production centre.
Can I overprint digitally-printed letterheads?
Printed letterheads from Direct2Print are guaranteed to be laser-compatible.
However, not all digital print equipment manufacturers use the same toners.
Digital printing is toner-based and they were once only suitable for ink-jet office printers.
Nowadays toner technology in print production machines has advanced – especially on our Konica Minolta equipment.
Digitally printed letterheads are ideally suited to the needs of the smaller business.
They can now be used for over-printing through all forms of printer.
As a result it has become one of the most popular digitally printed products that we provide.
What Paper to Use for Printed Letterheads?
With the decline in volumes of letterheads printed in the digital world the amount of choice in papers has declined.
The choice these days is usually based upon the gsm (or thickness) of the paper.
The most popular option is a 100gsm laser paper.
Offset paper has a rougher surface texture and a wider range of thicknesses.
90gsm is slightly cheaper and 120gsm provides a thicker, bulkier feel and is often used for when the printing is to both sides of the paper.
Both laser and offset grade papers have a generally smooth white texture and are usually unbranded with no watermark.
However, with digital printing we can still print textured papers like linen, hammer embossed or laid paper.
Spot Colour or Full Colour for Printed Letterheads?
We still offer spot colour printing using our Heidelberg press.
This is suitable for letterhead printing when specific pantone colours are required.
This can be more economical if you have a single corporate colour.
However, full colour printing has become increasingly more cost-effective for larger quantities of printed letterheads.
This is especially true if they are printed on both sides either for design effects or with Terms and Conditions printed on the reverse side.
However, the artwork needs to be created in CMYK format and comply with our print guidelines.
Digital printing has made full colour printing very cost-effective for smaller quantities.
Artwork can be supplied in RGB or CMYK format and you can order any quantity you need.
We have been known to even design and print just one letterhead!
Special Effects and Finishes for Printed Letterheads
There are a number of special printing effects to make your printed letterheads really stand out.
These include thermography, embossing, foil blocking, die-cutting or applying a spot UV varnish.
In all cases the artwork will need to be presented in a specific way and it would be advisable to use our £40 fixed cost artwork design service.
If you are interested in any of these finishes ask us for a bespoke print quote with the type of finish you require.
Printed Letterheads as part of a co-ordinated Business Pack.
Co-ordinating printed letterheads with compliment slips and business cards is essential.
If ordering all business stationery together there are a number of special offers we currently provide.
There is a choice of three stationery pack options dependent on quantity which is ideal for a start-up business.
They are digitally printed in full colour on matching paper and card.
Or if you order all three items together or need larger quantities the 3 for 2 print offer may be the more economic alternative.
Whatever you need you can always contact us for free advice and guidance call 0800 0346 007 free or complete an enquiry form .
Remember we guarantee of the best price around!