Despite the growth in digital communications there is still a very important place for printed newsletters for most of our clients.
Newsletters are essential for many charities, clubs, care homes, community groups and small businesses.
Their members, customers or related parties would prefer to have something tangible to feel and touch.
This may simply be a matter of age. Not every generation is totally comfortable with online communications.
Printed newsletters will be around as long as printed newspapers are around.
Which is why we recommend a combination of the two channels.
Online or Offline?
Sending regular e-mail newsletters is a more cost-effective option if it is done with due care and attention.
Think of the last e-newsletter you received in your inbox.
Was it something you looked forward to receiving or just another item of daily content clutter?
We now often suggest an abbreviated version of the newsletter to be emailed and a printed newsletter to be posted.
Customers tend to spend less time reading online – especially if it is not regarded as relevant or informative content.
Top 10 Tips When Creating Your Newsletters
Provide Interesting Content
If you add value to your printed newsletters, people will actually start to look forward to hear from you.
This goes to the heart of why people will want to read your publication – because it is interesting or informative.
Make your newsletters about subjects that appeal directly to your audience.
Balance Your Content
90% of your printed newsletters should be educational and 10% should be promotional.
Your audience does not want to hear about your products and services 100% of the time.
While they may love to hear from you, there is only so much promotion you can do before they tune out.
A printed newsletter needs something readers can’t get from your blog or website.
Keep to a schedule and send the printed newsletter every week, month or quarter.
Your newsletter is a reflection of your professionalism and a key component is consistency.
Your audience will expect it and it will become part of their routine.
Use anything to enhance the interest, effectiveness and impact of your printed newsletters.
This can be different forms of imagery, colour schemes, crosswords, word-searches, competitions or provide links to useful websites.
Do not try to put too much content into your printed newsletters.
Keep sentences short and write brief, punchy paragraphs.
Use headings to help guide the reader.
The most popular printed newsletters are either 2 or 4 pages in length.
You should aim to strike a consistent balance between text and images. And the images should contribute to your message rather than just clutter the page.
Remember, breaking up your text can make it more legible. Using two or three columns often makes the content easier to follow.
Let’s face it; no one wants to read dull printed newsletters that are far too long.
Create a “Template Design”
Incorporate your company colours, logo and typeface into the design.
This will help to increase your brand recognition and improve the likelihood that your printed newsletters get read.
Having a consistent layout and design unites the pages and makes your publication look more professional.
It will also save you a great deal of time.
Keep Your Database Updated
There is nothing worse than sending your printed newsletters to a named individual who left the company some years ago – or even worse is now deceased!
A critical part of the effectiveness of your printed newsletters is to maintain your database.
Make updating a simple and easy process for your recipients.
If you email your newsletters check that the email addresses are also regularly checked for “bounces”
Use E-Mail and Print Combined
You have done most of the hard work. Combine with email to extend the reach of your message.
By using email as well as printed newsletters you can combine the benefits of both channels.
Email is now quick, easy and very low cost. You can add links to websites, company videos, promo codes and all sorts of new digital features.
But at the same time, good clients usually prefer the touch and feel of a printed newsletter.
They are also easier to read, pass around to others and to store.
They can also be sent with invoices, statements or other correspondence to reduce the effect of higher distribution costs.
Share the Best Content
When creating content for your newsletters, one of the best and easiest practices is to obtain content from all sources.
Monitoring industry-related blogs and collecting and sharing the most relevant information is a great way to add value to your content.
You establish relationships with other experts, providing your audience with different views and opinions.
You will also save yourself endless hours trying to write original content.
A win-win-win situation!
Get Expert Help
Professional help is readily at hand.
We offer free guidance and support to help you implement some of the tips above.
And we are on hand to offer our design and print services if needed,
Order Digitally Printed Newsletters Online
If you need help with your layout and design use our own graphic design services.
If you only need small quantities of printed newsletters order online and simply upload your files for fast delivery.
If you can supply all the content and images we could provide the layout for a fixed cost of just £40 with our special online design offer.
We are ideally set up to ensure you get the most competitive quote for your printed newsletters and we can even help with your email programme.
Simply contact us with more information and we will work out a custom quote that meets all of your objectives.