brand control

Brand Control for the Smaller Business

Brand Control for the Smaller Business

      How Much Value is in a Brand? There has been a considerable amount of comment and debate on brand control for the smaller business. Putting a financial value to a brand is often only done at the time of a merger or an acquisition because the treatment of “goodwill” has implications for […]

Digital Asset Management

Digital Asset Management

Every business has an image and usually requires some form of digital asset management to control the corporate identity. In many cases the brand is the basis for differentiation and can result in a price and margin premium. Consumers trust brand values and are prepared to pay the extra for peace of mind. Brand values for […]