Business Card Design Tips
Having printed many hundreds of thousands of business cards we can offer some useful business card design tips!
In a market worth over £14bn in the UK alone, business cards are the most important investment you are likely to make.
The growth rate of business card printing correlates with the growth and importance of networking.
Business Card Design Tips
For those who want to design their own business cards here are 5 great business card design tips!
They will help to make your business cards stand out and work for you.
- Make Your Business Card Legible
- Use Both Sides
- Use only essential contact information
- Add a link to the digital world
- Appeal to as many senses as possible
The alternative is to use a “template” business card used by many online printers.
The downside with this solution is that there may be a few hundred others who are using the same design!
Make your Business Cards legible
This may seem obvious but selecting the wrong font is a common problem.
Selecting a clear font and using a good combination of colours are the first of our business card design tips.
To some extent the colours are dictated by your corporate identity.
However, the information should be always be clear and easy to read.
A point size below 8pt is not recommended and with a few thousand typefaces to choose from – simple is often best.
If there is a lot of information a sans-serif typeface would be easier to read and there is good advice available online..
If you have lots of small text on your card it may even be better to keep this as vector data so that it prints nice and clear.
Colours with maximum contrast are usually more legible.
A dark colour on a light background is the easiest combination for clarity.
Remember something like 2.7million colour blind people in the UK alone.
A large proportion are males with red/green colour blindness – so be careful when using these two colours together.
Print on Both Sides
Business cards are fantastic value for money and arguably the most important marketing collateral for any small business.
With new printing technology there is often only a small additional cost to print on both sides of the card.
There is a lot of information to get on just the one side.
The reverse side is often used to list products or services in a bullet point format.
If you’re looking for a standard wallet size, then design your content to fit on a finished size of 85mm x 55mm.
Allow for “white space” – keeping everything in balance and avoiding the “quiet areas” within 3mm of each border.
Consider alternative sizes.
Business cards can come in a multitude of sizes – 90mm x 50mm, 85mm x 45mm etc. are also used.
If you have a large amount of information consider the printing of a folded business card.
The main disadvantage is that odd sized cards may not fit into a standard business card holder or wallet.
Use only essential contact information
Essentially you need to have your name and your title.
You might think this is obvious but some businesses prefer to use a generic card so the individual’s name does not appear.
Effective networking means you need to record the name of the person you met at the very least.
The title is not always necessary but can sometimes be useful – it is usually added to denote the level of seniority or status within the business.
Unless you work in a highly regulated environment you are not legally required to have all your company information displayed.
The business card should always include every way possible of making contact with you.
This usually includes landline numbers, mobile numbers and email address.
Fax numbers are becoming less relevant by the day and are frequently left off.
Remember, the business card is often the first step on the sales ladder for providing more information and taking action.
Look at a sample of cards that you have collected and select the styles and content you like.
Everyone has different opinions and advice – go online to get some business card design tips that you can apply.
QR Codes link to the Digital World
QR codes are not having the importance that was once anticipated.
They remain one of our business card design tips – because they link to the digital world and save an enormous amount of space.
We often use the reverse side of the card to print the QR code that links a mobile device to a website.
They can even link to a price list, menu, order form or an information page.
Try and make the business card design visually appealing.
Sometimes just text is fine but sometimes colour and a photograph can work together.
A picture tells a thousand words.
Some tradesmen use photographs of their finished work on their business cards very effectively.
Try and avoid the use of “clip art” which tend to be associated with template tradesmen business cards.
The logo is perhaps the other visual essential that should be applied to every element of the corporate identity.
If the nature of the business are not immediately obvious by a logo or business name – then consider adding a strap line or a short slogan.
Touch and Feel
There are many options to enhance the touch and feel of your business cards.
For more detail on printed business cards see our blog – which highlights the many sizes, shapes and thicknesses that are available.
The thickness of the card can be anything up to 920gsm with our Multiloft business cards.
These come with a choice of 12 core colours that would match your company colours.
There are numerous finishes – the most popular of which is a surface lamination to add extra thickness and quality.
Either matt, gloss or soft touch lamination are available for a nominal extra cost.
With so many forms of embossing, spot UV varnishing, thermography – printing offers so much more than digital in the case of business cards.
Follow all these basic business card design tips and you won’t go far wrong.
For free assistance and advice on best options for you or a print quote – call free during normal office hours on 0800 0346 007.