Christmas Card Printing
It is less than 3 months now until Christmas Day and we have received our first Christmas card printing order of the year!
This particular client values this old method of communication and explained the many benefits of Christmas Card printing sending a seasonal message of goodwill.
Print wins again when it comes to Christmas Cards!
Christmas Card Printing is generally still going strong.
The Greeting Card Association estimated there were 800 million cards sold in the UK in 2013 worth approximately £200 million.
The death of print is continually proclaimed, yet even in this digital age there is something irreplaceable about being able to touch and feel something that is real and tangible.
Printed material still has a place in our online world.
When radio arrived everyone said newspapers would be dead.
Then TV arrived everyone said radio would be dead.
All that happened was that each medium shifted where it stood in the overall picture and then settled.
Vinyl records are making a comeback for a similar reason.
And nothing demonstrates the value of print more than the Christmas card.
The History of Christmas Card Printing
The first Christmas cards were commissioned by Sir Henry Cole some 170 years ago.
Costing a shilling each – 1000 cards were printed and produced as a luxury item for the wealthy of the time.
According to recently published research from One Poll, an overwhelming 72% of people preferred to receive a traditional card to any electronic festive greeting.
Especially those sent through social media channels.
More than a quarter of people either ignore or delete e-cards within a few seconds.
Printed cards tend to evoke memories and emotions.
They are visually attractive (usually!), tactile, environmentally friendly and recyclable.
The Christmas card printing market is unlikely to die.
Who do you send your cards to?
Christmas card printing is all about keeping in touch.
They are about keeping that emotional connection, reaching out to spread caring and goodwill at Christmas time.
We have to be realistic that more and more of our customers are from the younger generation who prefer to click a few buttons on their mobile.
But there are certain people you would surely always get a card for?
The main priority for personal cards are family members – with over half saying a card to Mum (56%) and just under half (44%) saying a card to poor old Dad.
The growth area for Christmas card printing is for bespoke single cards – with companies such as Moonpig.
There has been a value increase of £6 million, up from £148.4 million to £164.4 million.
What about Christmas Card Printing for Businesses?
As a business, our customers are the only reason we are able to grow and develop.
This is the one time of the year we can easily express our appreciation for their loyalty and support.
There is a strong case to be made to continue making this investment year on year.
Maybe a Christmas card to your whole customer database could be rather expensive – so drill that down.
Your top 50 customers, top 100, top 500 – you won’t regret the investment
We send out cards to our top customers in the year and with all statements in November and December because the postage is being paid anyway.
Despite the cost of postage, 50% who took the survey anticipated sending the same number of cards or more this year.
It is no wonder that they form such an important part of the seasonal decorations around the home or office.
What images do you choose for your Christmas Card Printing?
Interestingly, snow scenes top the popularity list with more than a third of recipients preferring a wintery image on their cards.
I am not sure what the results would be if a similar poll was undertaken in the southern hemisphere?
I also found this out too late for the design of our own Christmas cards this year – but will come in as useful research for the 2018 card!
Supply your own artwork or choose a Christmas themed image from over 1,000,000 stock images.
We will set the artwork and customise the inside and back, with your logo and contact details.
From 26p each, based on an order quantity of 1000 units.
Our greetings cards are printed either single or double sided, on a 425 micron greetings card board, supplied with quality envelopes to fit.
Christmas Card Printing from Direct2Print
We offer a number of different options for Christmas Card printing.
With digital printing you do not need large quantities.
Christmas cards can be printed quickly and cost-effectively online. They also come with free greetings card envelopes.
We can add a gloss or matt laminated finish to give your cards a quality feel.
A card signed by hand will always be appreciated over a printed signature, but maybe you don’t have the time or patience.
Send us the signatures and we can scan them and add to the artwork for you.
What about Charity contributions can you make with your Christmas Card Printing?
Show your customers that you are supporting a charity in sending your cards.
We can print your chosen charity logo, with a statement that says your firm ‘Direct2Print donated £XYZ to YOUR CHARITY over that past 12 Months’
What value do you place on your Christmas Cards?
Maybe, just maybe, they could even appreciate in value!
Apparently, one of those original 1000 cards sent by Sir Henry Cole to his grandmother in 1843, was sold at auction in Devizes, Wiltshire for £20,000 on 24 November 2001.
How many e-cards will ever appreciate in value?
Anyway, despite being a print business we will still send cards in every way possible this year – by post, by hand, by e-broadcast, even by social media.
This is not only due to quantities of people who now interact with an online business but also because of speed and convenience of online business communication.
But there is no doubt that print still wins – for another year at least!