Visual Content in Business Communications
Creating good visual content in business communications is vital.
Visual content marketing is more effective than almost any other form of communication.
It is the often the first impression your product or business will make.
Marketers who embrace visual content reap the rewards of higher returns – in terms of more fans, followers, readers, leads, clients and, of course, revenue.
Short attention spans have made lengthy explanations less effective – so how do you keep interest?
Show, don’t tell. Remember, “a picture is worth a thousand words”.
Most Internet users endorse and share posts after scanning only a few first lines, or even just a headline.
Get your visual content right and you are on the first step to grabbing attention and improving understanding.
Visual Content in Business Communications requires good images
The reason visual content works so well in design is because images speak directly to our emotions.
Visual images in design get fed straight into our subconscious.
Colour, size and shape of a visual element evoke various feelings and can even push us to engage with a brand, share a post or buy a product.
Visual images appeal to both the left and right sides of our brains, engaging our logic and imagination at the same time.
The Options for Visual Content in Business Communications
Images are the main visual hook for websites that appears in logos, backgrounds, sliders and many more.
They draw users into reading the text, illustrate the information provided in articles and blog posts and sometimes just entertain.
They are a perfect way to guide the eye through the text information.
Pictures – These are typically images that represent your business.
It’s best to make sure the pictures and the messaging on your home page work together harmoniously.
Pictures should only be used to illustrate a feature or benefit – abd should be clear and memorable.
Graphics – We constantly talk about telling stories in your marketing.
Your website and marketing literature should be your ultimate story teller.
Graphics, especially Info-graphics, provide a lot of information in an interesting and efficient manner.
Info-graphics allow visitors to get a complete story from a single image.
Info-graphics can replace white papers and lots of text.
Offers – The goal of every good website or brochure design is to convert prospects into leads.
Images do an excellent job highlighting and calling attention to these offers.
They help sell the intangible benefits of your offer.
Visual Content in Business Communications for brand management
Visual media is what makes design so unique.
As a business, being unique and independent is essential in order to maintain brand efficiency and professionalism.
It is what makes you stand out from your competitors.
People are drawn to images, so use them to increase your conversion rate.
These images could include bullets, call-outs, icons and other small images that make you look professional, more interesting and more interactive.
Not only do images portray a visual message to your audience, they also give the message across much faster than having to read through plain text.
Using visuals within your brand design is what can make your communications more memorable to others.
In addition, effective visuals pack a serious punch when it comes to upping your engagement.
How to deliver effective visuals…
If you’re ready to jump into a graphic digital marketing strategy, there are a few easy tricks to boost your initial engagement.
Make sure all the visual content you deliver is getting the biggest impact it can.
Share relevant graphics from others whose message aligns with yours.
When your audience responds or shares your content, engage with them and do it quickly.
Those who reach their audience via emails can still get in on optimising images for the increasingly mobile market.
Again, take advantage of every chance you get to capture your audience’s attention with stunning visuals.
Get creative in how you use graphics
For sites that aren’t specifically oriented towards pictures or videos, it’s easy to integrate visual content.
Facebook or Twitter status updates that include photos can replace text-only updates.
Sprucing up your company communications with videos and animated slides are all simple, low-budget visual options.
Effective visuals are extremely powerful when used correctly to communicate an appropriate message.
Visuals are a great communication medium because they lend themselves to creative freedom.
But remember to always stay on board with your company message and create and spread content that reflects your brand.
An offbeat video or inappropriate photo posted with a company status update can do more harm than no visual content at all.
The most high-impact visuals are those that personalises your content.
Users will decide whether to trust the credibility of your message based more upon its visual cues than its actual content.
Additionally, visual design is one of the strongest ties a designer can use for effectual branding.
Here are a few process pointers that may direct you towards great Visual Content in Business Communications –
- Find out what you’re up against. Get the brand guidelines from the client as soon as you can. Don’t waste time building something that’s going to have to be undone.
- Find out who you’re designing for. Understand the users early on so that you can process the design to suit their needs and find the right visuals to suit the user and the design.
- Start visual design early on. Collect mood boards, build out the personality of the product, or even just jot down some adjectives that will be the foundation for the product’s visual design. Make sure it follows the research findings you’ve already acquired and that it is in line with your client’s branding.
- Help the client understand your visual design. You can build a mock-up of your visuals for your design project to proof to your client before going ahead with the design. This is a good idea to make sure you have produced the right thing that they’re looking for.
- Have a reason for your visual design direction. Each decision you make when choosing visuals for design must have a reason behind it. Why this works well for the business… what it’s there to do… how this will benefit your business… how this will benefit your business…
Follow these steps and tips and you are on the way to creating some very effective visual content in business communications!