West Midlands Printing

West Midlands Printing

The West Midlands printing area covers Birmingham and the surrounding counties of Warwickshire, Worcestershire, and Staffordshire.

This area should be the main counter-balance to London and the South-East for economic concentration and regeneration.

The “Northern Powerhouse” has generated more investment and attention due to the co-operation between the various public bodies in the north.

However, there are some real advantages to develop the West Midlands printing region.

Following the decision to withdraw from the European Union and search for new markets abroad – this manufacturing heartland should become the focus for more investment and support.

The West Midlands Combined Authority (WMCA) started operating on June 17 and here we look at the role of this “super council” to stimulate growth in the West Midlands printing area.

The Benefits of the WMCA

The West Midlands printing area will benefit from about £8billlion of extra funding in the next few years.

There is the promise of more to come if it is a success.

There are seven constituent authorities – Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.

There are five non-constituent authorities: Cannock Chase, Nuneaton & Bedworth, Redditch, Tamworth, Telford & Wrekin.

Three Local Enterprise Partnerships: Black Country, Coventry & Warwickshire and Greater Birmingham and Solihull.

The aim of this group is to make decisions currently taken by central government or by government agencies.

In broad terms they will take responsibility for economic growth, jobs, skills, transport and homes.

The West Midlands Printing Area

The central point for the West Midlands printing area is Birmingham.

The UK’s second city has been successful in certain aspects of economic development.

As a business located 12 miles from the city centre Direct2Print would benefit from these developments.

The Black Country LEP would cover key areas of Wolverhampton, Oldbury, Dudley, Stourbridge and Halesowen.

To the west and south of the West Midlands printing area there are the areas of Kidderminster, Worcester, Solihull and Bromsgrove.

Direct2Print offers a range of benefits to companies based within this area for either digital printing,  online printing or print management.

The result of the Referendum could create opportunities although the business environment will be difficult to predict in the next couple of years.

Key future projects for the West Midlands Printing area?

The HS2 growth strategy based upon a £4.4billion investment to create efficient transport links in the region is still likely to proceed.

An investment of £1billion to support businesses in the region and extra funding for housing, contaminated land regeneration and compulsory purchase powers to drive these developments.

Having looked at each of the main business areas there is still potential for economic growth in the West Midlands printing region.

In all, the future will be challenging but there should be opportunity in the fast growing digital and online printing sectors.

As a former strategic consultant advising on business development for companies of all sizes I would like to offer any free assistance and advice to customers and prospective customers.

There is no obligation – but if it generates any extra work then….

Call me free on 0800 0346 007 during normal office hours.


Views on the West Midlands printing area

Call Chris Jepson for any free assistance and advice about your business development ideas.

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